This campaign was created for the winter holiday season from November to January. This is prime period of the year for events and social gatherings and was inspired by the lights and glimmer present as well as the internal glow and outward shine lash extensions give someone. Idea idea "Light up with Lashes" was pitched to our brand team and became the concept we moved forward and developed our campaign assets within.
SCOPE: Key visual, photography retouching direction, Copywriting, in-studio marketing materials (pitch sheet, print ad, promo cards, window posters) direct mail, email drip set, website banner, digital ads, organic social
Role: Sr. Art Director + Lead Designer, Copy Direction + Writing