Pampers new swaddlers

This campaign was created for the new innovation to the Pampers Swaddlers line on diapers. The visuals need to convey the new ultra-soft layers that have been added to diaper design, while looking new and fresh, yet still a brand. The cloud was created giving the sense of gentle softness to the scene, accented with fun and playful cloud doodles.
SCOPE: Key visual, photography, retail displays, eCommerce, digital ads, social media

Role: Art Director 

New pampers Swaddlers KV
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Clairol • starbucks • OLD SPICE

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OS Red Collection_01
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