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Pampers new swaddlers
This campaign was created for the new innovation to the Pampers Swaddlers line of diapers. The visuals need to convey the new ultra-soft layers that have been added to diaper design, while looking new and fresh, yet still a brand. The cloud was created giving the sense of gentle softness to the scene, accented with fun and playful cloud doodles.
SCOPE: Key visual, photography, retail displays, eCommerce, digital ads, social media
Role: Art Director + Lead Designer
Clairol • starbucks • OLD SPICE
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