This campaign was created for the new innovation to the Pampers Swaddlers line of diapers. The visuals need to convey the new ultra-soft layers that have been added to diaper design, while looking new and fresh, yet still a brand. The cloud was created giving the sense of gentle softness to the scene, accented with fun and playful cloud doodles.
SCOPE: Key visual, photography, retail displays, eCommerce, digital ads, social media

Role: Art Director + Lead Designer